The Wonderful Plant Noni (Morinda Citrifolia)

Ancient peoples of what is now known as French Polynesia, colonized islands throughout the South Pacific. As they made their voyages from island to island in the ocean-going canoes, they brought with them sacred plants from their home islands. These plants contained the basic foods, construction materials and medicines used by the Polynesian colonizers. Perhaps the most important of these plants is known as Morinda citrifolia . Ancient manuscripts handed down from generation to generation, describe many uses for this plant.

This plant is known among the people of the tropics world-wide. In Malaysia, it is known as Mengkudu . In Southeast Asia it is known as Nhau . In the islands of the South Pacific the plant is known as Nonu , in Samoa and Tonga. Nono in Raratonga and Tahiti, and Noni in the Marquesas Islands and Hawaii. Here it has become and integral part of the Polynesian culture. An important source of food, the fruit of the Morinda citrifolia tree has been used for centuries as a food source. Early Polynesians recognized its pure value and consumed it in times of famine.

During World War II, soldiers based on tropic Polynesian islands were taught by the native Polynesian people to eat the noni fruit to sustain their strength. The noni fruit became a staple food choice for people of Raratonga, Samoa and Fiji who ate the noni fruit raw or cooked. Australian Aborigines were fond of the noni and consumed it raw with salt. Seeds, leaves, bark and root were also consumed by people familiar with the qualities of this unusual plant. We believe that we have much to learn from the traditional use of the amazing plant. The wonderful thing about the Morinda Citrifolia plant is that every part is valued and used.

Important Facts about Noni Fruit

Noni FruitNoni is the common Hawaiian name for Morinda citrifolia, also known as Indian Mulberry. The Morinda Citrifolia plant flourishes in the lush and unspoiled islands of French Polynesia , the best known of these islands is Tahiti . It is considered to be one of the most beautiful plants in the islands. It is a valued addition to a traditional Polynesian garden. The plant reaches heights of 15-20 feet and yields fruit year-round. The blossoms of the tree are a creamy white color. The mature noni fruit is about the size of a potato and resembles a small breadfruit. When ripe the fruit turns yellow and white.

The traditional Polynesians pick the noni before is it fully ripe and placed it in a jar in the direct sunlight. When fully ripe, the noni is mashed into a puree and the juice is extracted through a cloth. The juice is now ready for use. Traditionally, Noni Juice is taken during times of rest when the body is under the least amount of stress. The Morinda Citrifolia has been prized in Polynesia for centuries but has never found its way to the western market, until now. Tahitian Noni International (Morinda) Inc. is the first company to offer it to the North American consumer.
A paper has been entitled, "The Pharmacologically Active Ingredient of Noni" by R. M. Heinicke of the University of Hawaii. The author reports that he found noni to be "the best raw material to use for the isolation of xeronine ," a new alkaloid.
1 J. Morton, the Ocean-Going Noni, or Indian Mulberry (Morinda Citrifolia Rubiaceae) and Some of Its Colorful Relatives, Econ. Bot. 46(3) pp. 241-256, 1992 .
2 Medicinal Chest from the Malaysian Rainforest, 1996
3 Issabella Alona Abbott, La'an Hawaii Traditional Hawaiian Uses of Plants.
4 Otto Degener, B.S., M.S., Illustrative of Plants and Customs of the South Seas
5 Mala L'au: A Garden of Hawaiian Healing Plants, 1996
6 Alexandra Dittmar, Morinda Citrifolia L - Use in Indigenous Samoan Medicine, Journal of Herbs and Medicinal Plants, Vol. 1(3), 1993

Tahitian Noni Internaional
Independent Distributor
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We opened our doors for business in July 1996 with a single product—TAHITIAN NONI® Juice. We knew the health benefits of noni were powerful, but nothing could have prepared us for the explosive growth that followed.

The effectiveness of TAHITIAN NONI products has led to incredible growth and expansion. Our first year’s sales totaled well over $6 million; now, less than 10 years later, our yearly sales exceed $500 million. Tahitian Noni International does business in over 70 countries and has a wide offering of noni-based products, including healthy menu selections found at seven Tahitian Noni Cafés™ worldwide.

We have adopted the heritage of Tahiti as our own and do all we can to preserve the purity of her lands and people. The Tahitians are our full partners in bringing the benefits of noni to the world, and their economy has benefited tremendously from the jobs and growth the noni fruit has produced.



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